Developed for a course brand identity exercise, UberAid is a prospective venture that leverages Uber's success in transportation to elevate global healthcare logistics. Born from the synergy of innovation and compassion, UberAid is a pioneering purpose-led, revenue-generating initiative — a medical courier company — that combines the efficiency of Uber's logistics capabilities with the boundless possibilities of the sky.

A roadmap and visual guideline to ensure unity across assets.